PLR Terms of Use
Last updated: April 29, 2026
These terms describe what you are legally allowed to do with a digital product (like an ebook, course, template, software, etc.). The main difference is how much freedom you have to modify it and sell it. Here’s a clear breakdown:
- PLR – Private Label Rights
Most flexible license.
With PLR, you can usually:
- Edit or rewrite the content
- Put your name as the author
- Rebrand it
- Sell it
- Give it away
- Bundle it with other products
- Use parts of it in your own content (blogs, courses, etc.)
Example:
You buy a PLR ebook about fitness → you can:
- Change the title
- Rewrite chapters
- Add your branding
- Sell it as your own ebook
⚠️ Some PLR licenses restrict things like selling on marketplaces (Amazon, etc.), so always read the license.
- MRR – Master Resale Rights
You can sell the product AND pass resale rights to your customers.
With MRR, you can usually:
- Sell the product
- Keep 100% of the profit
- Allow your customers to resell it too
But you cannot usually:
- Modify the product
- Claim authorship
- Change branding
Example:
You buy a course with MRR →
- You sell it for $20
- Your customer can also sell it for $20 (or any price allowed)
- RR – Resell Rights
You can sell it, but your buyers cannot resell it.
With Resell Rights, you can:
- Sell the product
- Keep the profits
But you cannot usually:
- Modify it
- Give resale rights to your customers
Example:
- You buy an ebook with Resell Rights
- You sell it for $10
- Your buyer can only use it, not resell it
- Personal Use Only
Most restrictive license.
You can:
- Use the product for yourself
You cannot:
- Sell it
- Give it away
- Modify it for resale
- Claim ownership
Example:
- Buy a personal-use course
- Only you can watch and learn from it.
Quick Comparison Table
Rights Type | Modify Product | Sell Product | Buyers Can Resell | Claim Authorship |
PLR | ✔ Yes | ✔ Yes | Sometimes | ✔ Often |
MRR | ❌ Usually No | ✔ Yes | ✔ Yes | |
Resell Rights | ❌ No | ✔ Yes | ❌ No | |
Personal Use | ❌ No | ❌ No | ❌ No |
💡 Simple way to remember:
- PLR → Edit + Brand as yours
- MRR → Sell + allow buyers to resell
- Resell Rights → Sell only
- Personal Use → Just use it yourself

