PLR Terms of Use

Last updated: April 29, 2026

These terms describe what you are legally allowed to do with a digital product (like an ebook, course, template, software, etc.). The main difference is how much freedom you have to modify it and sell it. Here’s a clear breakdown:

  1. PLR – Private Label Rights

Most flexible license.

With PLR, you can usually:

  • Edit or rewrite the content
  • Put your name as the author
  • Rebrand it
  • Sell it
  • Give it away
  • Bundle it with other products
  • Use parts of it in your own content (blogs, courses, etc.)

Example:
You buy a PLR ebook about fitness → you can:

  • Change the title
  • Rewrite chapters
  • Add your branding
  • Sell it as your own ebook

⚠️ Some PLR licenses restrict things like selling on marketplaces (Amazon, etc.), so always read the license.

  1. MRR – Master Resale Rights

You can sell the product AND pass resale rights to your customers.

With MRR, you can usually:

  • Sell the product
  • Keep 100% of the profit
  • Allow your customers to resell it too

But you cannot usually:

  • Modify the product
  • Claim authorship
  • Change branding

Example:
You buy a course with MRR

  • You sell it for $20
  • Your customer can also sell it for $20 (or any price allowed)
  1. RR – Resell Rights

You can sell it, but your buyers cannot resell it.

With Resell Rights, you can:

  • Sell the product
  • Keep the profits

But you cannot usually:

  • Modify it
  • Give resale rights to your customers

Example:

  • You buy an ebook with Resell Rights
  • You sell it for $10
  • Your buyer can only use it, not resell it
  1. Personal Use Only

Most restrictive license.

You can:

  • Use the product for yourself

You cannot:

  • Sell it
  • Give it away
  • Modify it for resale
  • Claim ownership

Example:

  • Buy a personal-use course
  • Only you can watch and learn from it.

Quick Comparison Table

Rights Type

Modify Product

Sell Product

Buyers Can Resell

Claim Authorship

PLR

✔ Yes

✔ Yes

Sometimes

✔ Often

MRR

❌ Usually No

✔ Yes

✔ Yes

 

Resell Rights

❌ No

✔ Yes

❌ No

 

Personal Use

❌ No

❌ No

❌ No

 

💡 Simple way to remember:

  • PLR → Edit + Brand as yours
  • MRR → Sell + allow buyers to resell
  • Resell Rights → Sell only
  • Personal Use → Just use it yourself